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Hindi dominates India's streaming scene even as regional content investment up
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₹200 crore. “Thus, the budget allocation on originals will increase in regional languages.
As a consumer platform, we need to tell new stories and push boundaries. Hindi content creation will still be the largest chunk because there is significant headroom there as well," said Saurabh Srivastava, chief operating officer, digital business at Shemaroo Entertainment Ltd.
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