
Hollywood biggies partner with Bollywood to improve distribution and reach
Homebound, while Michael Bay is set to collaborate with Vinod Bhanushali’s Bhanushali Studios. Industry experts say these tie-ups are designed to expand the global reach of Indian films, especially those with potential on the festival and awards circuit.
While such international names typically share in profits, they usually do not hold intellectual property rights alongside Indian producers.Given that the objective is global visibility rather than ownership, such collaborations can even be informal. In the past, Hollywood director James Cameron publicly backed SS Rajamouli’s RRR, while Oscar-winning composer Hans Zimmer is set to co-compose music for the upcoming mythological epic Ramayana.“These are projects where mentors and curators such as these international names can help, given that Indian producers can only do so much in terms of new stories and tapping new markets,” said Yusuf Shaikh, film producer and distributor, and founder and chief executive of low-cost theatre chain Janta Cinema.The presence of Hollywood names, Shaikh added, helps Indian cinema experiment with new storytelling formats, technology, visual effects and action—especially as audience tastes have evolved post the covid-19 pandemic, with wider exposure to global content via OTT platforms.At a screening of Homebound in New York, Scorsese said he was “waiting for all of America” to watch the film, which is based on a true story.
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