Hollywood power play: Why Jeff Bezos said ‘Get rid of her’ and forced out James Bond producer Barbara Broccoli

James Bond franchise included a shocking twist. Apparently, Jeff Bezos wanted longtime producer Barbara Broccoli out. The Hollywood Reporter claims that Jeff Bezos, the CEO of Amazon, was adamant on firing 007 producer Barbara Broccoli and even told his employees that he wanted her gone, regardless of the cost.

Why did Jeff Bezos want Barbara Broccoli gone?

Amazon paid nearly $1 billion for the James Bond franchise, and despite the fact that Broccoli inherited it from her father, Albert «Cubby» Broccoli, and her half-brother, Michael G. Wilson, who have been dubbed the franchise's heart and soul, Bezos refused to let go of some derogatory remarks she allegedly made about his employees—and in his own newspaper.

«Friends» told the WSJ that Broccoli called Amazon executives «idiots» in the Wall Street Journal in December. According to THR, that was the last straw for the billionaire, who instructed his staff to get rid of her at any cost, as quoted in a report by the Daily Beast.

Although Broccoli and Wilson took over and closely led the Bond IP back to success following their father's death in 1996, the Amazon CEO was obviously not sentimental about the half-siblings' management of the property.
Stars, crew, and fans give the siblings credit for 007's comeback as a movie office success, especially since Daniel Craig's appointment as the seventh Bond revitalized the franchise.

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