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Homegrown short video platforms clock user base of over 250 million: Report
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livemint.com₹1.5-2 lakh per month through advertising and live commerce. As the platforms mature, their earnings diversify across platform payouts, brand deals and virtual gifting.
Brands across categories are beginning to utilize homegrown SFV platforms given their value proposition, growing user base especially in tier-two plus regions, monetization potential and the volume of online transactions. Currently, beauty and personal care (BPC) as well as fashion are already collaborating with new-age influencers to tap into larger audiences.
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