Hotels give up the old ways as younger guests check in
loyalty programmes and co-curating unique itineraries, hotel chains and travel companies are tailoring offerings and services to see how they can better manage the expectations of their increasingly younger guests.
The average age of the customer, said some of India's travel and hospitality companies, has reduced by a decade in the past five to 10 years.
Vishal Suri, managing director of SOTC Travel, said the digital focus of the company has helped attract young customers. «To cater to the unique preferences of this younger and more enthusiastic segment, we are offering co-curated holidays across destinations,» said Suri.
Some of these include «staying in a see-through luxury capsule that hangs atop a mountain in Peru's Sacred Valley, and in an igloo in Finland's Kakslauttanen Arctic Resort».
Nikhil Sharma, market managing director for Eurasia at Wyndham Hotels & Resorts, said the chain is actively considering getting more brands tailored for younger guests in India. «With the introduction of Ramada Encore, and with plans to bring our Vienna House brand, we're trying to align with the lifestyle, cultural ethos and budget considerations of young Indian travellers,» said Sharma. «These brands offer modern amenities and community engagement, appealing to socially conscious demographics. We have also transformed our amenities and services to cater to the evolving preferences of younger guests such as introducing more flexible co-working spaces. Our culinary experiences feature more health conscious and local cuisine
