Housing.com invests in fintech start-up Easiloan
real estate platform, Housing.com, owned by REA India has invested undisclosed amount in Easiloan, a fintech start-up focusing on digitizing the home loan journey.
Established in 2021 by Pramod Kathuria, Easiloan is a digital home loan marketplace offering personalized, end-to-end home loan solutions through collaborations with over 20 banks across India.
The platform employs customer profile-based matchmaking, enabling users to compare, select, and process home loans seamlessly. Easiloan is strategically positioned for exponential customer acquisition through partnerships with brokers, developers, and other digital channels.
“Mortgage is an organic expansion within the digital real estate sphere, driven by the large customer base that we have cultivated on our platform.
Technological advancement and the Indian government's commitment to digitalization in the lending sector will profoundly transform the home loans landscape in the forthcoming years, and we are committed to pioneering this revolution,” said Dhruv Agarwala, Group CEO, REA India.
With estimates showing a 16% growth in the overall home loan portfolio from December 2021 to December 2022, reaching a staggering $108.14 billion in disbursed loans in 2022 alone, housing credit in India is set for significant further growth in the coming years.
«With the Indian fintech industry projected to be worth $150 billion by 2025 and the real estate market projected to reach $1 trillion by 2030, we can collaboratively define new milestones in both areas,” said Pramod Kathuria, Founder & CEO of Easiloan.
