Housing.com to invest in Easiloan to create India’s largest home loan origination platform

financialexpress.com:

Housing.com has decided to make a strategic investment in EASILOAN, a fintech start-up focusing on digitizing the home loan journey. Although the specific investment sum remains undisclosed, this partnership aims to lay the foundation for Housing.com’s plans to create India’s largest digital home loan origination platform.

Owned by REA India, which also controls PropTiger.com and Makaan.com, Housing.com has emerged as the leader in the Indian digital real estate market. REA India is a subsidiary of the global conglomerate, REA Group Ltd.

Established in 2021 by Pramod Kathuria, Easiloan is a digital home loan marketplace offering personalized, end-to-end home loan solutions through collaborations with over 20 banks across India. The platform employs customer profile-based matchmaking, enabling users to compare, select, and process home loans seamlessly. Easiloan is strategically positioned for exponential customer acquisition through partnerships with brokers, developers, and other digital channels.

This partnership is designed to capitalize on Housing.com’s market-leading digital presence, while simultaneously broadening the reach of mortgage products to its esteemed network of brokers and developers.

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“This symbiotic collaboration is not just a value addition to our seller customers but also augments user engagement on our platform and offers an avenue for enhanced revenue generation,” said the company in a statement.

Dhruv Agarwala, Group CEO of Housing.com, PropTiger.com, and Makaan.com, said, “Housing.com is committed to offering its customers and consumers an exhaustive suite of real estate services, and this partnership with Easiloan marks a seminal