How AI can help improve your services and customer relationship

economictimes.indiatimes.com:

AI is everywhere, from flying planes to recognising your face—it's shaping how we use technology. However, can AI improve customer relationships and services? Certainly, yes, it can. Artificial intelligence is a transformative force with the capacity to revolutionise customer service and enhance operational efficiency.

But before embracing AI, it is imperative for businesses to establish a strong tech foundation in conventional technology. It is a well-known fact that AI relies heavily on data and technology, so any debasement in data can lead to operational inefficiencies, system failures, and hurdles in maintaining AI solutions.

For effective AI integration, it is of utmost importance to have a robust data management system while ensuring customer data security. Secondly, an AI-driven system requires a scalable infrastructure to support enhanced customer service.

Additionally, analytic tools and feedback mechanisms are essential for making data-driven decisions and optimising the customer experience.

'AI continues to reshape CRM and CX; a solid traditional tech foundation is the cornerstone of success. Businesses must focus on establishing and strengthening this foundation before fully harnessing the power of AI to enhance customer relationships and operational efficiency. The AI revolution is underway, and those who build on a strong tech foundation will reap the greatest rewards," Ravi Kumar, Partner Director at Cubastion Consulting, said.

AI has vast potential to enhance customer experience due to its high efficiency.

Automation in routine tasks leads to amplified operational efficiency. By analysing customer data, it caters to personalised product recommendations, creating a more engaging customer journey. Its