Credit card usage and spends have significantly increased as per the latest data by the RBI. These trends are leading to a competitive market landscape where new cards are being launched with more and more features to grab consumers. Old cards are getting outdated with new cards offering better services and features such as complimentary golf classes, access to airport lounges, reward points and cashback on every transaction, etc.
With such a wide variety of credit cards in the market, using co-branded credit cards which complement one’s spending habits can be a good move.
Co-branded credit cards come with a special pre-arrangement such as tie-ups or partnerships with particular brands, merchants, retailers, service providers, etc. When you use a co-branded credit card on its associated brand or at its specified merchant place, you get special benefits such as extra discounts, accelerated reward points or similar other additional perks. If you use a co-branded credit card that matches your spending habits, you can get a much higher benefit compared to a regular credit card.
By frequently spending money using a co-branded credit card and achieving the annual spending milestone, you can get benefits like the annual fee waiver, milestone reward benefits, etc. Co-branded credit cards usually offer lower interest and processing fees on EMIs for transactions done with their associated brands and merchants. Also, most co-branded credit cards come with a welcome offer under which they provide discounts or shopping coupons that can be used at their specific associated retailer or brand store.
Co-branded credit cards offer a host of attractive benefits that include rewarding discounts, loyalty points, cashback, and much more. But
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