
How IPL’s soaring valuation fuels Indian cricket board’s growing revenue
Subscribe to enjoy similar stories. The 18th edition of the cash-rich Indian Premier League kicks off in a week’s time at Eden Gardens, Kolkata. In the 2024 season, streaming partner JioCinema had recorded a 57% growth in IPL viewership compared to the previous year.
The unceasing popularity of the game over the years has attracted investments of crores of rupees from stakeholders with deep pockets. In the last one decade alone, the valuation of the tournament has increased three times, propelling the Board of Control for Cricket in India’s (BCCI) income from the tournament four-fold. Since 2008, IPL’s telecast rights and its title sponsorship deals have increased by nearly 12 times.
These numbers are testimonials to IPL’s brand value, which has bolstered the faith of investors. The league’s two main stakeholders—BCCI and the franchises—are also the primary benefactors of the revenue generated by IPL. A quid pro quo arrangement governs the revenue sharing between the two sides: while BCCI shares a part of its earnings from selling media rights and sponsorship with the franchise, the IPL teams, on the other hand, transfer a substantial amount to the Board from franchise auction and annual fees.
In the following charts, we break down the various revenue streams that fuel BCCI's earnings from the IPL. Also Read | Jio Cinema-Disney+ Hotstar merger: Why JioHotstar needs batting depth beyond the IPL IPL offers three main sources of revenue for BCCI: media rights, transfers of revenue from IPL teams, and sponsorship. These three streams contribute more than 95% to BCCI’s total income from IPL: selling media rights (57%), income from franchises (26%) and sponsorship deals (13%).
Read on livemint.com