
How PPFAS is trying to change wealth management with simple advice
Subscribe to enjoy similar stories. MUMBAI : Parag Parikh Financial Advisory Services (PPFAS) Ltd’s flagship flexi-cap scheme has a cult following in the mutual fund space. After all, it has generated a compound annual growth rate (CAGR) of 18% since its launch in 2013.
However, at its annual unit holders’ meeting in 2024, one of its unitholders had an interesting story. Financial advisors sold her an unlisted debenture, promising good returns. When it came time for her to pay for her daughter’s fee, she found that the investment was illiquid.
Later, she told the PPFAS team that she had no other option but to sell units in the PPFAS flexi-cap scheme to pay for her daughter’s college. Khushboo Joshi, chief wealth officer of PPFAS Wealth, told Mint that over the years, they have encountered many such cases of misselling from their mutual fund clients. Now, they want to go a step further and start a wealth management division to solve these issues.
The game plan is to replicate the core philosophy that has driven their fund management business over decades. “While clients were seeking financial doctors, they usually came across financial chemists who sought to cure by providing whichever medicines they had in stock, rather than the medicine best suited for the client," said PPFAS Wealth on its website. “PPFAS Wealth aims to be that financial doctor who will prescribe the solution most suitable to the client." Edited excerpts: The thought of starting a wealth management division came three years ago.
Our mutual funds were gaining traction, and we had built up trust over the course of seven to eight years. Some of our clients just happened to come to us and showed their portfolios. We suggested a few things, but we were not
. Read on livemint.com