How Saffron party won the Hindi heartland: Here is what worked for BJP and didn't for Congress
BJP) looks set to win the mandate for the fourth consecutive assembly election in Madhya Pradesh, makes a comeback in Rajasthan and Chhattisgarh, while the ruling Congress has suffered a major setback in two states in the Hindi Heartland.
Incumbent Chief Minister Shivraj Chouhan and the BJP have emerged victorious, heading towards a clean sweep in the state. In Rajasthan, the Congress is facing the possibility of being voted out of power, as the state adheres to its cyclic voting trend.
Meanwhile, in Chhattisgarh, the BJP is also expected to edge out the Congress. The only positive news for the Congress came from Telangana, where it is likely to form a government on its own.
In the Hindi heartland-- barring Himachal Pradesh — Congress is nowhere in power.
It is a junior partner in Bihar and Jharkhand. All other Hindi heartland states are with the BJP.
The electoral contest has been a disappointment for the Congress in Madhya Pradesh, where they were hoping for a return to power. The party entrusted the leadership to Kamal Nath, 78, and Digvijaya Singh, 76, but they failed to counter the BJP's social engineering and social scheme formula.
