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How Shein beat Amazon at its own game – and reinvented fast fashion
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Last year, Julia King, a 20-year-old art student and influencer from Texas, noticed that a particular kind of sweater vest was taking over the internet. Celebrities including Bella Hadid had been photographed wearing shrunken, argyle-patterned styles, channelling classic 1990s movies like Clueless during a wave of millennium-era nostalgia.
Soon, King found the perfect example in a secondhand shop: a child-sized pink-and-red knitted vest that fit tightly and cropped on an adult. Using herself as
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