How Taylor Swift's new film is getting unexpected publicity boost from her NFL appearances
Taylor Swift's «Eras Tour» film, which is set to premiere on October 13, is already positioned to break records as the highest-grossing concert documentary in history.
While it requires no additional promotion due to its immense anticipation, Taylor Swift's world naturally thrives on publicity, and that's precisely what «Taylor Swift: The Eras Tour» film is receiving.
During Sunday night's Kansas City Chiefs vs.
New York Jets game, cameras focused on Taylor Swift 17 times, adding another layer of marketing just days before the movie hits theaters worldwide.
According to Shawn Robbins, the chief analyst at Box Office Pro, which monitors trends in the film industry, Swift is at the pinnacle of her career and has demonstrated remarkable business acumen. Her strategic moves only further enhance her success.
The recent buzz around Swift's appearances at Chiefs games, where she has been seen cheering alongside Donna Kelce, the mother of star Super Bowl tight end Travis Kelce, has sparked speculation about their relationship's authenticity.
Some view it as a publicity stunt, while others passionately defend the couple's privacy.
Regardless of the authenticity of their relationship, the media attention surrounding it is sure to boost the movie's already impressive prospects. Initially planned for over 4,000 theaters in North America, additional European shows have expanded the global total to around 7,500 screens, putting «Taylor Swift: The Eras Tour» on par with major Hollywood blockbusters.
Industry experts predict that Swift's concert film, which generated $26 million in pre-sales when tickets were announced, could surpass $100 million in its opening weekend, surpassing previous top-grossing concert films like Michael
