How to make your website more attractive using consumer behavior insights
website is a pivotal challenge. Consumer behavior plays a central role in determining the success of your digital presence.
Leveraging this knowledge can significantly enhance your website's attractiveness and user experience.
«Many businesses don’t reap the full benefits of their online presence because they make the mistake of setting up a generic website, one that is neither user friendly nor is it finetuned to their brand and product. An effective website is one that shows up (by ranking high on a web search results page) in response to web searches, catches attention from consumers in the target markets by disseminating information of product benefits, assuring consumers of quality and reliability, and eventually nudging consumers towards purchase and repeat purchase,» Prof.
Somali Ghosh, Associate Professor, Weatherhead School of Management at Case Western Reserve University, US said. Here are some consumer behavior insights you can use to enhance the effectiveness of your business’s website.
Provide Social Proof to Induce the Conformity Bias: For products/services (such as gyms, mechanic shops etc.) where information about the product/service alone may not suffice, it helps to display social proof in the form of testimonials from actual customers on the website.
Consumers generally prefer to accept feedback from consumers similar to themselves as compared to information from any marketer issued source such as advertisements, or endorsements from general celebrities.
Streamlining Navigation for Seamless Exploration: Simplicity is key when it comes to navigation. Users appreciate an intuitive layout that allows them to find what they're looking for effortlessly.
Your site should have consistent colors schema. Just
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