How Web3-powered streaming platform connects viewers and creators

cointelegraph.com:

A Web3-powered streaming platform, Replay vows to transform the entertainment industry — empowering viewers and creators alike. It allows audiences to be rewarded for their attention, all while unlocking new revenue streams for talented individuals behind the camera.

The entertainment world has changed dramatically in recent years, but some things remain the same. Revenue continues to be a one-way street — with consumers buying subscriptions or downloads for the content they want to see.

And it’s a huge market — with the typical American watching TV for about three hours a day. This is the ultimate definition of passive consumption, with viewers getting nothing in return for the time investment they’re making. Likewise, for entertainment brands, interaction with their audience ends when the stream does: media brands have no actionable way to invite their fans to get more involved in the projects they love.

It doesn’t have to be this way. Digital collectibles are a thrilling new form of engagement that can deliver added value to audiences — and for hardcore fans who have memorized every line of their favorite programs, premium content can unlock real value: creatives can activate their fandom by tying collectibles to perks like access to live events and exclusive content like behind-the-scenes.

Viewers aren’t the only ones crying out for change. Earlier this year, writers and actors in Hollywood embarked on their first joint strike since 1960 — with the production of TV shows and films grinding to a halt for months. The rise of artificial intelligence (AI) was one concern, but many of those on the picket line were primarily worried about residuals — the income they receive when content is repeated on cable, played on Netflix,