ICC appoints FanCode Shop as official retail partner for Cricket World Cup 2023
FanCode Shop, the merchandising arm of Dream Sports-owned FanCode, has become the official retail partner of the International Cricket Council (ICC) in India for the ICC Men's Cricket World Cup 2023. As part of the exclusive licensing and merchandising partnership, FanCode Shop will curate official fan merchandise and accessories for the ICC Men's Cricket World Cup India 2023. The partnership will leverage FanCode Shop’s sports commerce and tech capabilities to give fans in India the chance to purchase official and affordable ICC merchandise.
FanCode Shop will also operate official in-venue outlets covering the host venues which will be stocked with a range of merchandise featuring all 10 participating teams. For fans across India, FanCode Shop will lend its expertise towards building and managing an exclusive digital store for ICC including end-to-end product and customer experience, manufacturing, logistics, customer care, and marketing. FanCode will introduce a range of categories exclusively at ICC Shop.
The fan gear will include — trendy casual t-shirts for women and men, polos, shorts, joggers, sweatshirts, vests, and caps; accessories — bottles, coasters, keychains, coffee mugs, backpacks, sling bags; and cricket equipment like bats and balls. For kids, FanCode Shop will come up with a special range of t-shirts, shorts, and joggers specially curated for them. The accessories and merchandise will be available starting at Rs.
300. ICC Chief Commercial Officer Anurag Dahiya said, “We are delighted to be extending our partnership with FanCode and giving cricket fans in India access to our best range of merchandise yet. Cricket World Cup fever will take India by storm and every single cricket fan in India will be part
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