
ICC Champions Trophy 2025 draws 23% more viewership than 2023 Cricket World Cup
With a total watch time of approximately 250 billion minutes, including 137 billion minutes on Star Sports and 110 billion minutes on JioHotstar, the tournament’s success was driven by several matches to remember, particularly the grand finale between India and New Zealand on 9 March in Dubai.
The final saw peak concurrent viewership reach 122 million on TV and 61 million on JioHotstar, setting a new benchmark for digital viewership in cricket.
The final became the second highest-rated ODI in TV history outside of World Cup matches, drawing 230 million viewers and accumulating 53 billion minutes of watch-time across television and digital platforms.
A key highlight of the tournament was the India-Pakistan league-stage clash in Dubai, which had the audience stuck to their seats and became one of the most-watched ODIs in India.
Live Events
The high-stakes encounter generated over 26 billion minutes of watch-time on TV, surpassing the India-Pakistan match from the ICC Cricket World Cup 2023, which had recorded 19.5 billion viewing minutes.
The Champions Trophy match achieved a 10.8% higher television rating, with 206 million people watching the live action on TV.
Speaking about the ratings, ICC Chair Jay Shah said, “The Champions Trophy made an amazing return after eight years and the viewership numbers from India have been overwhelming, in particular the final between India and New Zealand.”
“The incredible viewership numbers highlight the mass appeal that cricket has in India and how taking ICC events to audiences in different languages can significantly boost fan engagement.
“The success of the Champions Trophy marketing strategy is evident, creating excitement in existing and new fanbases, complimented by