Increase in advertising rate to Rs 74 per 10 seconds and advertising time to 12 minutes per hour for Community Radio Stations

financialexpress.com:

Anurag Singh Thakur, minister of information and broadcasting, and youth affairs & sports, released the ‘Revised Policy Guidelines for setting up Community Radio Stations in India’ on the occasion of ‘World Radio Day’ during the Regional Community Radio Sammelan (South) on 13th February 2024 at Anna University, Chennai. 

“Community Radio Stations offer a platform where content is disseminated in localised dialects and regional languages. Local, context specific issues are raised and discussed in these stations in local idioms. The Government is committed to its mantra of Sabka Saath, Sabka Vikas, Sabka Vishwas and Sabka Prayas. It is important to realise the importance of community radio in this direction. Our Hon’ble Prime Minister in his ‘Mann ki Baat’ has shown through personal example how important the radio medium is, in both speaking to and listening to the public. Each CRS is a reflection of the local model that has been built over the years and the experiential learnings that have been collected and shared,” Anurag Singh Thakur, minister of information and broadcasting, and youth affairs & sports, said.

The two-day regional community radio sammelan for southern community radio stations (CRS) also marked completion of 20 years of community radio in India. More than 100 CRSs of the southern states/UT are attending the sammelan along with other community media experts. The sammelan gave an opportunity for capacity building to the CRSs, along with providing them a platform to interact with each other.

Community radio is an important third tier in radio broadcasting, distinct from public service radio broadcasting and commercial radio. Community Radio Stations (CRSs) are low power radio stations, which are meant to be