India is among top 3 markets after US, UK to lead online chatter about EVs: Report
India is among the top 3 countries worldwide after the USA and UK, leading the online chatter about electric vehicles (EVs), with 0.57 million mentions in 2023, according to a report by Interactive Avenues, a leading full-service digital agency and the digital arm of IPG Mediabrands India.
The social listening report «EVolution: Insights on India's rapidly evolving EV market based on social media data» analyses the social media buzz across multiple platforms around both 4-wheeler and 2-wheeler EVs to unearth key growth drivers, pressing category concerns, the latest OEM and government initiatives, the most popular EV brands, and more.
Shantanu Sirohi, COO, of Interactive Avenues, said, «While EVs have been around for a long time, the level of innovation and consumer interest in this space has accelerated manifold in the past few years. Using advanced analytics and best-in-class tools, our social team studied the category landscape to create an in-depth report tracing the EV growth story and outlining the latest trends, opportunities, technologies, and consumer needs, with a deep dive into the 4-wheeler and 2-wheeler segments.”
The report further stated that EV owners have saved lakhs within the first few years, with a running cost of less than Rs.
2/km. It added that customers find owning an EV more affordable because of lower operational costs, servicing costs, and attractive tax benefits.
There is a significant jump in concerns regarding customer support and service centre/dealership, the report said, adding that while mentions around fire incidents went down YoY, this remains the second biggest concern; recurring fire/explosion cases have impacted sales of Ola and other brands.
Assam, Bihar, and UP have the
