India needs to develop content tracking system for Gen AI using watermarking: Report
watermarking techniques that balance content protection with privacy concerns.
The report highlights India’s potential to play a pivotal role in building a secure and trustworthy AI ecosystem. It notes that with the rapid advancement of AI technologies, concerns around the authenticity of digital content are on the rise.
It further calls for a multi-layered approach, combining technological innovations with global frameworks. Policymakers worldwide are beginning to develop open-source tools and regulations to support the widespread adoption of watermarking, it noted.
It also underscores an urgent need to distinguish AI-generated content from human-created content through AI content detection tools, which are seen as essential for promoting trust and supporting informed decision-making in India’s increasingly digital landscape.
As AI-generated content—whether in the form of text, images, video, or audio—becomes harder to differentiate from human-created content, new challenges arise, such as misinformation, copyright infringement, and a decline in the credibility of digital content, the report said.
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