India PC market to double in 5 years if economy target met: HP's Dasgupta

livemint.com:

NEW DELHI : New Delhi: India’s personal computers (PC) market of desktops and laptops, which experienced a lull last year due to a post-pandemic sales decline, could double in the next five years if the country's economic targets are met, said Ipsita Dasgupta, senior vice-president and managing director of HP India. Speaking about a dip in demand for PCs and the way forward for the upcoming year, Dasgupta said, “The consumer market has been a bit up-and-down. But nobody discards their PCs, so the comeback on demand doesn't concern me.

We are starting to see an uptick in consumer demand already, and demand should particularly pick up pace post-elections. The last two quarters of this financial year should be good for us, and we’ll double the total addressable market (TAM) size in the next five years if our economic targets are on track." Dasgupta joined HP India in 2023, a year when PC shipments fell 6.6% year-on-year to 13.9 million units, including all laptop and desktop sales to consumers and enterprises, due to a post-pandemic lull since PCs are not refreshed as frequently as smartphones. HP retained the top PC brand in India, with a 31.5% market share, as per data published on 20 February by market researcher IDC.

To continue growing, Dasgupta underlined the education sector as a key area that could fuel PC adoption across the country. “We’ve not done a great job as a tech and education sector, as well as a country, to think through the real value proposition at hand. The government and associated parties all agree that this needs to be figured out.