India’s 440-odd GI products to get showcased at 2nd GI Fair
GI-tagged products (Geographical Indication) will be exhibited at the second edition of the GI Fair India which would be held in Greater Noida this week. GI tag is given to products having distinct qualities and tradition linked to their place of origin.
The Export Promotion Council for Handicrafts (EPCH) said that the five day fair opens for overseas buyers, domestic trade and consumers on July 20 at India Expo Centre and Mart in Greater Noida. “Here one can see and source India’s best nurtured treasures, traditions and rarities.
Curated with an ambition to take these to the world markets, this show offers buyers, an opportunity to carve their niche too,” said R K Verma, Executive Director, EPCH. The fair will also feature Blue Pottery, Sanganeri hand block printing and Bikaneri bhujia of Rajasthan; Gulabi Meenakari, Banaras brocade and Lucknow Chikan craft from Uttar Pradesh to tezpat, aipan art and Munsyari razma from Uttarakhand, Kangra tea, Chamba Rumal and Kullu Shawls from Himachal Pradesh to Allepy green cardamom, Vedic era mirror and navara rice from Kerala amongst many others.
“India boasts of many such rarities of which 440+ are registered GI Tagged products and GI Fair India, brings together the largest congregation of products and authorized producers from this list,” said Rakesh Kumar, chairman IEML. Around 400 exhibitors will participate in the fair from July 20-24.
The exhibitors at the fair will share backgrounds and stories about their products, crafts and hand skills.India GI Fair aims to connect these invaluable native products, aptly called Legal Local, to connoisseurs and clientele in India as well as the global market, according to the council. The fair will also include theme areas highlighting GI
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