



India’s FMCG sector is entering 2026 betting on volumes, not prices
Dear reader, as 2025, a year of global tumult and volatility, rolls by, Mint's reporters and columnists look around the corner on what is coming in 2026—to help you know what to expect and prepare for it. Tell us what you think at [email protected].Consumer goods companies are heading into 2026 expecting a pickup in volume-led growth, supported by stable commodity costs, easing inflation and revised goods and services tax (GST) rates, even as a weakening rupee continues to pose risks to margin guidance.Senior executives across fast-moving consumer goods (FMCG) and consumer durables companies said demand conditions are improving after a prolonged period of sluggish growth, aided by easing food inflation, GST changes and a more supportive macroeconomic environment.“If I had to look ahead to 2026, a large part of growth is likely to be volume-led.
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