India’s rich fuel boom in bespoke decor, luxury furniture
Subscribe to enjoy similar stories.Luxury home decor and furnishing brands are seeing a rise in demand in India as wealthy consumers splurge on larger homes, renovations and design-led interiors.From dinnerware costing several lakh rupees to collectable decor and contemporary furniture, affluent buyers are increasingly spending on their homes with luxury malls dedicating floors to what retailers describe as the "sleeper category".In New Delhi’s The Chanakya mall, an entire floor is now dedicated to luxury home and decor brands, including Jay Strongwater, Baccarat, Diptyque and Lladró, alongside Indian labels such as Janavi Home and Ravissant.The luxury home segment in India has seen a post-pandemic acceleration, with a fresh wave of global brand entries and expansions. Reliance Brands brought Pottery Barn to India in 2022, marking one of the early large-format bets on organised luxury home retail.