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livemint.com / 2 months ago
livemint.com / 2 months ago
livemint.com / 2 months ago
livemint.com / 2 months ago
India’s T20 World Cup win sparks fresh endorsement race for top players
T20 World Cup victory on Sunday night - its second in a row after the 2024 triumph - is already shaping conversations around endorsements for cricketers, with top performers attracting early queries.Companies and industry analysts said the top players are going to see a 30-35% increase in their valuations, with speedster Jasprit Bumrah and skipper Suryakumar Yadav leading the pack. The two cricketers are now said to be charging around ₹6 crore and ₹4 crore per endorsement, respectively, confirmed two experts who did not want to be named.
They are emerging as key names for premium categories, while younger players like Tilak Varma and Sanju Samson may see some moment marketing opportunities as they still have a long career ahead of them.“Endorsement activity post a marquee tournament win typically follows a three-phase curve. SKY's (Suryakumar Yadav's) captaincy makes him the most sought-after signing, Bumrah's World Cup masterclass has unlocked premium and high-trust categories, and for Tilak Varma, the youngest match-winner in this squad, brands are seeing exactly what they love most: a long runway.
He's not just a World Cup winner today, he's potentially a mainstay in Indian cricket for the next decade,” said Nikhil Bardia, head of RISE Worldwide, which manages these players.India crushed New Zealand by 96 runs in Ahmedabad on Sunday to lift their third T20 World Cup title, and second in a row, powered by standout performances from Jasprit Bumrah, Sanju Samson and Ishan Kishan.Bumrah’s dominant performances during the tournament have cemented his position as one of the most bankable players, especially in high-trust categories. SKY, as captain, continues to be in demand, with fees around ₹3.5-4 crore per endorsement.
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