Indian Advertising Watchdog Releases New Guidelines For Crypto Ads
The Advertising Standards Council of India (ASCI) has released new guidelines for advertising virtual digital assets and related services in a bid to introduce industry standards.
The council said in a statement that the guidelines were developed following extensive consultation with relevant stakeholders, including the Indian government. The rules are applicable to all virtual digital asset-related advertisements released on or after April 1, 2022.
The ASCI refers to the ongoing legislative work by India’s cabinet and lawmakers on new regulations for the crypto industry, and recognizes that advertising activities for these products have been “very aggressive” in the past few months.
The ASCI noted that "several of these advertisements do not adequately disclose the risks associated with such products. In order to safeguard consumer interest, and to ensure that ads do not mislead or exploit consumers’ lack of expertise on these products, ASCI has extensively consulted with different stakeholders including government and the virtual digital asset industry – to frame guidelines for virtual digital asset advertising.”
Among others, the guidelines state that all ads for digital asset products and exchanges, or featuring such assets, must carry the following disclaimer:
“Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.”
The words “currency”, “securities”, “custodian” and “depositories” cannot be used in advertisements of digital asset products or services, as the watchdog considers Indian consumers associate these terms with regulated products.
Advertisements that feature information on the cost or profitability of digital asset products are
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