Indians travel far and wide to reach concert paradise
Coldplay’s upcoming concerts in Navi Mumbai are sparking an unprecedented increase in room tariffs at top hotels. The British rock band is slated to perform at three sold-out concerts on January 18, 19 and 21 at the DY Patil stadium in Navi Mumbai.
The Courtyard by Marriott Navi Mumbai property is sold out for January 18 and 19 due to the concert.
Rooms are available at The Fern Residency Turbhe but for a hefty price of Rs 236,943 (including taxes) for two nights for the dates. Four Points by Sheraton Navi Mumbai will set you back by Rs 135,700 (including taxes) on January 21, the third concert date. The craze is not limited to Coldplay alone. Indians' love for music is triggering a surge in bookings for top musical acts with travel industry insiders reporting a three-to-fivefold jump in online searches for concert-linked experiential trips in India and overseas. Thomas Cook India recently arranged a father-daughter 'music concert bonding' trip in Los Angeles for Rs 14 lakh.
“Music tourism is a key pivot in our tourism strategy. What is equally encouraging is the emerging demand from our powerful corporate MICE segments – with incentive trips being planned around music performances – be it a Diljit Dosanjh or an Arijit Singh or a Karan Aujla concert,” said Rajeev Kale, president and country head for holidays, MICE and visa at Thomas Cook (India).
“Travel for concerts of Taylor Swift, Dua Lipa, Katy Perry, Coldplay, Ed Sheeran is in demand among young India’s Gen Z and millennials. With India’s impressive music
