Influencer marketing platform ClanConnect.ai clocks a 1,200% jump in base post strategic pivot

economictimes.indiatimes.com:

Influencer marketing platform ClanConnect.ai on Wednesday said that since it became free of cost for brands and agencies, its influencer base has increased by 1,200%, growing from 2,784 in the first 21 months of its inception to 37,096 in a year. It has also crossed 1,000 paid subscribers for the first time since it introduced its subscription-based influencer marketplace while its overall user base has also grown by over 400%, from 31,769 in July 2022 to 175,560 in July 2023.

“India is poised to reach 100 million creators by next year as per recent reports, and this number already stands at 80 million," Sagar Pushp, chief executive & cofounder, ClanConnect, said in a statement. «ClanConnect is looking forward to emerging as the go-to platform for brands and influencers by addressing every possible problem and touchpoint in this value chain.

With incremental growth numbers, steadily increasing gross margins, and strong traction in the market, we are geared up for hypergrowth over the next few years.” As of July 2022, ClanConnect became totally free for brands and agencies, with an aim to democratise influencer marketing by removing entry barriers. In a span of 12 months, the platform said it has witnessed its brand/agency/talent partners increase from 396 to 4,183 – a 956% jump.

»In its strategic pivot, ClanConnect aimed to create a level playing field for influencers with scalable Cost-per-View and Affiliate models, which give micro and nano influencers access to thousands of brand and agency briefs. During the 12 months following its revamp, over 200 briefs have been posted on ClanConnect, and around 5000 influencers have participated in these active campaigns," the company added.