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Influencers are invited to become ‘metapreneurs’ as social media moves to Web 3.0
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The reality is Gen Z is spending eight hours or more on their phones, engaging with their favorite content creators on Meta (previously known as Facebook), YouTube, TikTok or Instagram. This is partly why influencer marketing has been so impactful in meeting consumers where they are.
As more time was spent on these platforms, many content creators quickly recognized the impact they could have on an audience that looked to them for advice. The result is that those who were quick to adapt later
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