Infosys refreshing brand identity to stand out in crowded digital world
Infosys’ blue logo, among the most recognized but understated motifs in India’s emergence as the undisputed global leader in technology outsourcing, is getting a ‘sonic’ makeover to help the software bellwether better engage with its younger staff and business stakeholders. The company recently celebrated its 40th anniversary.
“Like all global brands that have stood the test of time, brand Infosys, too, is continuously evolving to remain relevant to the people and businesses that it seeks to serve,” said Sumit Virmani, executive vice president at Infosys. In a tweet, Infosys chairman and one of the founders, Nandan Nilekani, congratulated the company for the launch of its new sonic identity.
Complementing the visual identity with a sonic brand identity is integral, “especially at a time when people rely on their digital devices and other digital-first channels to consume information and stay connected,” added Virmani, who is the global chief marketing officer of the firm. Virmani said that ensuring brand relevance is a continuous and ongoing effort.
“While there are several elements across the brand portfolio that will evolve in sync with market demands, we are very excited by the launch of our sub brand ‘Infosys Topaz’, a couple of months ago.” The Topaz solution, announced in May, has over 12,000 generative AI use cases. The Generative AI labs too can deliver ready-to-use industry solutions.
Infosys Topaz enables businesses, across industries, with support from an ecosystem of over 100 industry networks and partnerships. “Our clients are eager to explore the potential it offers to help them navigate the complex and rapidly evolving world of artificial intelligence (AI)…we also see immense potential to harness the
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