Insider Q&A: LinkedIn is bullish on AI. Will that help job seekers?
Like many other tech companies, LinkedIn is all in on artificial intelligence systems that can create text, images and other media in response to queries
Like many other technology companies, LinkedIn is all in on generative AI, the artificial intelligence systems that can create text, images and other media in response to queries.
The professional networking platform last month rolled out new AI features to help users search for jobs, tailor their resumes and create personalized cover letters from scratch.
Consumer-facing brands have shown more interest in LinkedIn, according to a May report by Emarketer, The market research firm credited the increased attention to new advertising formats and changes in user behavior on the Microsoft-owned platform.
The Associated Press recently spoke with LinkedIn Chief Product Officer Tomer Cohen about generative AI, the job market, brand marketing and TikTok creators. The conversation has been edited for length and clarity.
A: We’re seeing a very competitive job market and a lot more applications coming from people year-over-year. It differs slightly between industries. But you see the demand for talent right now with AI. We’re seeing an increase in people looking at AI-specific roles, and companies investing in it.
At the same time, we’re seeing about 50% of people wanting to change roles this year. So the inclination to look for new roles is still there and still strong.
A: We’re seeing it across multiple industries, everything from tech to finance and fashion. As a whole, AI presents a profound shift in how we work and bring things to market.
But we’re also seeing a gap right now in AI proficiency. When we talk to leaders, 80% of them – across industries – say they know it’s
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