Intel's new CEO Lip-Bu Tan has a history as a successful underdog

Lip-Bu Tan may be one of the most powerful technology executives you've never heard of. As he steps into one of the highest-profile jobs on the planet, CEO of troubled, storied chipmaker Intel, his performance will be on full display.

Tan, named Intel CEO on Wednesday, faces an enormous challenge in turning around the operations of a company that put the «silicon» in Silicon Valley.

While little known to the public, his advantage is that virtually every one of Intel's former and potential customers knows him and has done business with him, either buying one of the many startups he backed or using software from a company he ran.

Tan rubs shoulders with the likes of Lisa Su from Advanced Micro Devices and Nvidia's Jensen Huang, two AI chip leaders who, according to Reuters reports, had been pitched to invest in Intel. His efforts are also likely to be closely watched by U.S. President Donald Trump, who is eager for Intel to rebound.

Tan «can leverage his experience and especially his industry connections, while also pursuing excellence within Intel,» said independent analyst Jack Gold. «Hopefully the board will stay out of his way as he makes needed changes.»

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Lean operator

To right the semiconductor industry's biggest ship, Tan, 65, may use underdog strategies that helped him turn around smaller companies that later became big.

Born in Malaysia, raised in Singapore and now a naturalized American citizen, Tan came to the U.S. for his formative years of advanced education, studying nuclear