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Investor demand for branded plots remains strong, says Abhinandan Lodha
The Mumbai-based company, which focuses on branded land development, has recently expanded into several new locations, including Nagpur, Vrindavan, and Khopoli (Mumbai Metropolitan Region). It sells plots ranging from 1,200 sq ft to 5,000 sq ft, priced between ₹25 lakh and ₹5 crore, depending on size and location.“Our approach remains straightforward, wherever strong infrastructure development, improved connectivity and growing economic momentum begin to shape a region’s growth story, HoABL aims to establish an early presence and create branded land developments that cater to both end-users and investors,” chairman Abhinandan Lodha told Mint.In recent years, plotted sales have seen strong momentum in sales and a rise in prices, prompting many mainstream real estate developers to enter the segment.“The average ticket size for our plotted developments is currently around ₹97 lakh per plot, with the average plot size being approximately 1,500 sq ft.
This marks a significant shift from 2021, when the average ticket size across our projects was close to ₹10 lakh,” Lodha said.Projects located in high-demand leisure or cultural destinations such as Alibaug, Goa, Ayodhya, and Vrindavan command premium pricing.HoABL was a first mover in India’s branded plotted sales space, carving out a niche by developing premium developments with amenities. Besides professionals and top company executives, the company’s buyer base includes entrepreneurs, business owners, and celebrities.“Many of these buyers view plotted developments as both a lifestyle and investment opportunity—whether it is to build a second home, secure land for future use, or diversify their long-term asset portfolio,” Lodha added.In 2025-26, HoABL clocked around ₹2100
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