iPhone users on alert! Reports indicate data breaches through in-app ads and push notifications

livemint.com:

Apple had previously taken steps to enhance user privacy by requiring companies to seek explicit permission before tracking users. However, some app providers reportedly sought alternative methods to bypass these restrictions, leading to the adoption of the controversial "device fingerprinting" technique. Security researchers at Mysk shed light on how certain iPhone features are exploited for spying purposes.

Many apps, according to Mysk, utilize this opportunity to quietly send detailed device information in the background. The information gathered includes system uptime, locale, keyboard language, available memory, battery status, device model, and more. Responding to these security concerns, Apple announced forthcoming measures to address the misuse of push notifications.

Starting from Spring 2024, developers will be required to declare the reasons for using APIs that provide unique device signals commonly used for fingerprinting. The report adds that California based tech giant Google, in its response, disclosed that it has severed ties with a company employing the device fingerprinting technique to track users. Both Apple and Google seem committed to addressing the issue and safeguarding user data.