Italians cut back on olive oil as prices surge, survey says. Producers are pushing back on that

abcnews.go.com:

A new survey says one-third of Italians have reduced their consumption of extra virgin olive oil due to skyrocketing prices

MILAN — One-third of Italians have reduced their consumption of extra virgin olive oil, a mainstay of the Mediterranean diet, due to skyrocketing prices, according to a survey released Friday.

But Italian producers are pushing back against the data, saying the snapshot of consumer sentiment does not give a full picture — and that sales of higher-quality Italian extra virgin olive oil are actually up.

Consumers reported cutting back consumption of extra virgin olive oil by at least 30% to as much as half as average supermarket prices have risen from 4 euros to 9 euros a bottle, according to a survey by the Piepoli independent research institute.

Nearly half of those questioned said they were substituting olive oil with cheaper seed oil. The survey of 500 Italian adults had a margin of error of plus or minus 4.4 percentage points.

The reported drop in consumption is much less of a hit than in other olive oil-producing Mediterranean Sea countries, as two years of drought has drastically cut production in Spain, the world’s largest olive oil producer, and pushed up global prices.

Greece and Spain have both seen olive oil sales plummet by one-third over the last year, according to industry estimates.

Even the softer Italian numbers are too much for the industry to take quietly. David Granieri, president of the Unaprol olive-growing consortium that represents half of Italy’s production, said the higher prices have helped clarify the market, separating lower-quality extra virgin olive oils from premium extra virgin olive oils.

While the Piepoli survey showed consumers buying less oil from supermarket