ITC Hotels' brand Welcomhotel grows with 25 properties pan India
ITC Hotels announced the opening of its 25th property under its brand Welcomhotel on Thursday.
#Budget 2024 with ET
Budget Highlights: Your 2-minute guide
Tax tweaks, jobs & more: All that FM announced in Budget
FM 's plan for Viksit Bharat: A look at key numbers
The company said the launch of Welcomhotel Belagavi, Karnataka, is a testament to ITC Hotels' 'asset-right' expansion strategy and reflects the brand’s ability to adapt to 'diverse' market demands.
The Welcomhotel brand has emerged as a growth driver for ITC Hotels, the company said. The brand opened 7 managed hotels and 3 owned assets with a total of 916 keys over the last 5 years (financial year 2019-20 to financial year 2023-24). In the last financial year (financial year 2023-24), 4 new management deals with 406 keys were signed for the Welcomhotel brand; properties that are set to open over the coming 4-5 years.
ITC Hotels chief executive Anil Chadha said the expansion of the Welcomhotel brand is a 'significant' achievement for ITC Hotels.
«Welcomhotel is the new age traveller's key to curated immersive experiences. Present in locations ranging from hills to beaches, and deserts to cities, the opening and signing of more properties under the brand Welcomhotel is aligned with ITC Hotels’ asset right growth strategy to take our brand and services to tier-2 markets in addition to prime metro cities,» he said.
«Welcomhotel Belagavi, our 25th property, embodies our endeavour to create unparalleled hospitality experiences, ensuring that guests enjoy a stay
