J&K plans to ban liquor sale but revenues surges to Rs 2,000 cr in this fiscal year

Political Parties Demand a Ban

Calls for prohibition are growing louder. PDP has been at the forefront, with MLA Fayaz Ahmad Mir submitting a bill to ban the «advertisement, sale, purchase, consumption, and manufacture of alcoholic drinks» in the region. National Conference (NC) and independent legislator Sheikh Khurshid Ahmad have also backed the demand.

The BJP, which has historically advocated liquor restrictions, continues to support a ban. In Jammu, former BJP president Ravinder Raina had previously led protests against alcohol sales. Last week, PDP chief and former CM Mehbooba Mufti’s daughter, Iltija Mufti, launched a signature campaign, pledging to take it to every constituency in Kashmir.

“We want J&K to be declared a dry state like Gujarat and Bihar,” Iltija said. “J&K is called the land of rishis and peers (Sufi saints). We have our own sensitivities, culture, and customs. That should be respected.”

Excise Policy Balances Regulation and Growth

The government’s new excise policy, released on 15 February, takes a two-pronged approach. It recognises the «harmful effects of alcohol consumption and drug abuse» but also aims to «provide a choice of liquor brands and places for consumption.» The policy promotes industry growth, encourages local manufacturing, and seeks to create jobs.

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There are plans to open liquor outlets at tourist hotspots, especially in government-owned properties. The policy also prohibits the import of IMFL brands priced at Rs 600 or below per bottle.

Experts Warn