Jeep looks to reboot its India presence as competition heats up

economictimes.indiatimes.com:

Compass, Meridian, Grand Cherokee, and Wrangler models in the premium and super premium segment, is also considering introducing the 4Xe, Jeep's electrified brand, to India. Under the leadership of Aditya Jairaj who took charge as the deputy managing director of Stellantis Group in India and head-Jeep brand operations in May, the carmaker has launched a consumer scheme that is aimed at bringing down the initial purchase ownership cost. As part of making the price-to-value more attractive, it has discontinued the entry level variants of the Meridian—its three row SUV to re-align it with the market demand for higher trim variants. Additionally, it's looking to step up the brand and marketing spends in the world's fifth largest auto market as it seeks to get back to a position where it was two years ago. The exhead of EV strategy and transformation at Nissan Motor is also preparing the ground for launch of electrified models. “4Xe is the new 4X4. We are evaluating it for the Indian market, and we will bring it when the time is right,” Jairaj told ET.

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Jeep’s cumulative sales in India dropped by 30% to 4,247 units in the first half of the current calendar year over a year ago period as the company discontinued the petrol variant of the Compass ahead of the implementation of the BSVI, phase-II emission norms in April this year. This was in contrast to the broader market