MUMBAI : To strengthen its foothold in Japan’s gaming market, Indian digital entertainment and technology firm JetSynthesys has entered into a strategic tie-up with Tokyo Stock Exchange-listed Digital Hearts Holdings (DHH). As part of a comprehensive deal aimed at mutual growth and global expansion, DHH will invest an undisclosed sum in JetSynthesys Japan, besides establishing a 50:50 joint venture in India. The venture will capitalize on the strengths of both entities, with DHH contributing expertise in quality assurance, customer support, and marketing, while JetSynthesys draws on its technology prowess and digital entertainment capabilities.
JetSynthesys Japan will also tap DHH’s capabilities to develop worldwide gaming products. The JV will strengthen its debugging businesses in India and the global gaming market, leveraging combined resources and expertise of both companies. Headquartered in Tokyo, DHH offers debugging, game translation, linguistic quality assurance (LQA), besides game development, marketing and customer support, to gaming companies worldwide.
“Japan is the third-largest gaming market and boasts of the highest average revenue per user. Our strategic partnership with DHH is a pivotal step in strengthening international footprint," Rajan Navani, chief executive officer and founder, JetSynthesys, said. The two companies will leverage their collective sensibility, understanding of the video game market, audience behaviour, and industry dynamics to create “cutting-edge" titles.Read more on livemint.com