JioMart turns Reliance's physical stores into ammo against Blinkit, Zepto
Subscribe to enjoy similar stories.Reliance Retail is scaling up its e-commerce platform JioMart’s quick-commerce business with a strategy that breaks from the industry’s fixation on 10-minute delivery.It is leveraging its extensive network of physical stores to enable two-hour deliveries, while broadening its focus to higher-value categories such as electronics and fashion.The playbook so far appears to be gaining traction. JioMart’s hyperlocal business scaled to roughly two million average daily orders in the March quarter, up 29% sequentially and over 300% year-on-year, Reliance Industries Ltd’s Q4FY26 investor presentation showed.Nearly 5.8 million new customers shopped on the platform during the fourth quarter, while the registered customer base expanded by 98% on-year.In fact, Reliance Retail logged total transactions (including JioMart, Reliance Digital, Metro, and Smart Bazaar) worth ₹193 crore in the last quarter of 2025-26, with JioMart’s high-frequency nature boosting the figure, Dinesh Taluja, group chief financial officer of Reliance Retail, told analysts on Friday.“We have the widest reach and network that any hyperlocal player has in the country today,” he added.The numbers come amid an aggressive expansion push by quick-commerce players such as Eternal Ltd-owned Blinkit, Zepto, Swiggy Instamart, and Tata group-owned BigBasket, which are investing heavily in dark stores and logistics even as profitability remains uncertain.Market leader Blinkit logged roughly 8.1 million daily orders as of the December quarter, while Swiggy Instamart’s daily order volume stood at 3.5 million in the same period.