Juice shop chain The Fresh Press raises funds from Gruhas Collective Consumer Fund
The Fresh Press has raised an undisclosed amount of equity funding from Nikhil Kamath-backed Gruhas Collective Consumer Fund (GCCF).
Founded in 2018 by Mithil Lodha and Rahul Jain, it currently runs about 40 outlets selling fresh juice and other products in nine cities including Hyderabad, Bengaluru and Delhi. About 30 of these are ‘shop-in-shop’ stores placed inside Inox theatres and Reliance Retail outlets, Lodha said.
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Offering CollegeCourseWebsiteIIT DelhiIITD Certificate Programme in Data Science & Machine LearningVisitIndian School of BusinessISB Professional Certificate in Product ManagementVisitMITMIT Technology Leadership and InnovationVisit“Our commitment to The Fresh Press reflects our support for the growing health consciousness among Indian consumers. As people become more mindful about what they eat, I want to support innovative homegrown entrepreneurs who are leading the charge in the health and consumer sectors,” Nikhil Kamath, cofounder of Gruhas and stock brokerage firm Zerodha, said.
The firm is now looking to expand to 150 stores, about 90 of which will be shop-in-shop while the remainder will be standalone outlets. The expansion will take about 18 months to complete, Lodha added.
The funds will also be used to hire more employees and in marketing. The firm is now looking to widen the range of its offerings from fruit juices, milkshakes and smoothies into products with sun-dried fruits.
The company’s sales are evenly split between retail
