Mysore Sales International Limited (MSIL) on Sunday sold alcoholic beverages worth Rs 18.85 crore, the Industries department said.
MSIL operates a chain of 1031 stores across Karnataka, and did a record business on the last day of the year.
The sales jumped by about Rs 10 crore as the MSIL outlets, on a normal day, would do a business of about Rs 8 crore.
This marks an increase of Rs. 4.34 crore as compared to the sales of Rs.
14.51 crore on the same day in 2022, MSIL Managing Director Manojkumar said in a statement.
An outlet near Raichur railway station recorded the highest sales of Rs.
11.66 lakh, followed by another outlet on the Gunj road of the same city did a business of Rs. 9.96 lakh.
Among the districts, Bengaluru Urban topped the list with sales touching Rs.1.82 crore.
On the same day in the previous year, the district had sold liquor worth Rs.1.35 crore.
The upgraded first-of-its-kind MSIL Boutique, which was opened on Monday at Thimmaiah Road in Basaveshawaranagara in Bengaluru, sold beverages worth Rs.3.5 lakh. The same outlet had recorded sales of Rs.2.59 lakh on Dec 31 in 2022.