Kerala cinema's OTT dilemma: The battle over release windows
Leo and Jailer, were made available on OTT platforms within four weeks, a practice resisted by major multiplex chains for certain films. Theatre owners argue that shortening the window to four weeks discourages audiences from watching films in cinemas.
However, film producers differ. Mukesh Mehta, founder of E4 Entertainment, said that simply delaying OTT releases won't necessarily drive audiences to theatres for films that don't initially attract interest.
He pointed out that Malayalam films have performed well over the past year, even with quicker transitions to OTT, suggesting that the quality and appeal of films play a crucial role in their success. Trade experts believe that while producers generally respect the theatrical window, flexibility may be necessary for films that fare poorly at the box office.
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