India’s second & holiday homes, once believed to be trophy assets for the selected few, are now increasingly becoming mainstream. The market is presently sized north of USD 2.1 billion and is growing at a commendable rate of 23.6%, as per the research by Axon Developers.
Across the length and breadth of the country, from the snow-capped Himalayas to the spellbinding valleys of Sahyadri, from the picturesque coastal towns of Konkan to the tranquil tea gardens of North East, demand for second homes and related products is growing at an unprecedented pace.
People are now readily investing in second homes, holiday homes, farmhouses, & gated villas to periodically shun congested city living and spend time amid nature. There is a visible appetite for holistic health, wellness, and rejuvenation amongst people of all age groups.
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The trends of investing in second-home properties will continue to rise and evolve in 2024, with a bullish supply line and demand curve. Mentioned below are some of the key trends that we are going to see next year in 2024.
Combine nature & adventure: There will be a sharp rise in demand for places and properties, wherein we can combine, nature and adventure. From simple nature walks among rural trails and sightseeing to more advanced adventure sports such as trekking, rock climbing, mountain climbing, boating, etc. will surely take a shot in the arm. During staycations, while normal business will happen on weekdays, weekends will be reserved for adrenaline pumping. New properties will come that will have inbuilt facilities for adventure games such as zorbing, rock climbing, paintballs, etc.
Demand for wellness will rise: The overall demand
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