Kia India eyes 10 pc sales growth this calendar year

economictimes.indiatimes.com:

Kia India expects its sales to grow by 8-10 per cent this year as compared with 2022 on the back of improved chip supplies and introduction of the updated Seltos in the market, according to a senior company official. The South Korean carmaker, which sells models like Carens, Sonet and Seltos in the Indian market, sold a total of 3.4 lakh units in the domestic and export markets last year. «So last year our domestic sales were about 2.54 lakh units while exports stood at around 80,000 units.

So we did about 3.34 lakh units overall. So this year we are looking at about 8-10 per cent growth,» Kia India National Head (Sales and Marketing) Hardeep S Brar told PTI in an interaction. He noted that the company has outpaced the overall passenger industry growth in the first half of the year and expects to do the same in the second half as well.

«For the first six months industry has grown at 10 per cent. We have grown at 12 per cent. So like every other year we have outpaced the industry,» Brar said.

He expressed hope that the overall industry volumes are expected to stay in the vicinity of 40 lakh units this year. «The second half is not going to be such a high growth period for the industry..,» Brar said, adding that the high base of last year is going to be a restricting factor. Last year, the industry volumes were around 18 lakh units in the first six months, it is around 20 lakh units this year in the January-June period, he noted.