Sales spiked by up to 25% last weekend sequentially over the previous weekend, retailers and brands said. Online platforms such as Amazon running its Independence Day sales saw a surge in laptop sales following the government announcement, industry executives said. The sales momentum is continuing even on Monday, they said.
The government said on Thursday that a licence will be needed for import of laptops, tablets, all-in-one-personal computers, ultra-small factor computers and servers. Shipments of these products can be cleared without a licence until October 31.This has triggered concerns that supplies may dwindle November onwards. Social media may also have contributed to the frantic buying with posts warning of shortages and price hikes.
Leading electronics retail chain Vijay Sales' director Nilesh Gupta said fear of both price increases and shortages due to the licensing requirement has seen sales shoot up in the last two days. He said sales are up 20% this weekend over last. A Xiaomi India spokesperson said there has been a rise in demand for tablets in the last few days.
The chief executive of a leading computer and tablet manufacturer who didn't wish to be named said the announcement by the government catalysed the back-to-college sales that usually happen around this time. Some others considering festive season purchases may have advanced their plans. The Centre has tried to calm concerns saying there will be no delays in giving licences and permits for imports once the regime begins and the move should have no effect on product prices.
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