In the 2020-21 season, 10 out of the 20 football clubs in the English Premier League (EPL) were sponsored by a gambling/betting company. This same year, Dream11, a fantasy gaming company, became the title sponsors of the Indian Premier League (IPL), arguably the hottest cricketing property. MPL, another such company, sponsors the Kolkata Knight Riders, while WazirX, a cryptocurrency exchange, sponsored the recent India-Sri Lanka cricket series.
For nascent business-models, the exposure helps.
Read more on moneycontrol.com