Leveraging the blockchain to deliver more rewarding experiences for casual gamers
Over the past decade, Las Vegas-based rewarded play pioneer PLAYSTUDIOS has accumulated a large portfolio of free-to-play mobile games that give players opportunities to earn real-world rewards. The platform connects players who earn loyalty points by playing any number of the company’s best-in-class casino and casual games to rewards from a variety of well-known international entertainment, retail, and hospitality brands.
In an industry that is always progressing, PLAYSTUDIOS is constantly seeking opportunities to grow and evolve into new and dynamic technologies. Earlier this year, the company took its first steps toward incorporating the blockchain into its offerings after acquiring WonderBlocks, a startup founded by former PLAYSTUDIOS COO Linda Lee.
“I was part of the wave in the early 2010s, when the free-to-play model disrupted console gaming,” said Lee, who was recently named EVP and GM of playBLOCKS. “It was incredible to see how many people adopted mobile and social gaming really fast and completely overshadowed console games. This coming decade is the blockchain and Web3 disruption decade. There’s so much innovation that can happen.”
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Lee worked for PLAYSTUDIOS from 2012 to 2017, where she gained experience in gaming and loyalty marketing, and found new applications for her expertise in digital advertising and retail media. She left the company to explore other interests, which led her to launch WonderBlocks.io, a blockchain-based loyalty platform that allows game developers to build Web3 play-to-earn capabilities easily.
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