Liferay and InfoAxon Join Forces to Drive Digital Transformation for Reliance General Insurance (RGI)

livemint.com:

In collaboration with RGI, Liferay DXP, a leading Digital Experience Platform, and InfoAxon, a Digital Transformation Solutions provider, are embarking on a journey to transform RGI's digital footprint across various channels. From engaging D2C digital journeys on the Website to Customer Portal, Agent portal, and microsites, powered by an innovative Customer Data Platform, the partnership promises to elevate RGI's digital presence to new heights.

This partnership will empower RGI to swiftly deliver and scale personalized omnichannel experiences for its customers, agents, BANCA partners, OEM Partners, Tele agents, and Digital alliances through partners.

By leveraging an innovative Data Lake (Customer Data Platform-CDP), real-time customer data will be converted into actionable insights, ensuring hyper-personalization and seamless digital experiences, thus fostering deeper engagement and boosting conversions. Commenting on the partnership, Prabhdeep Batra, Chief Distribution Officer, Reliance General Insurance, expressed, “We are thrilled to embark on this digital journey with Liferay and InfoAxon. This strategic partnership marks a significant milestone in our quest to revolutionize the insurance landscape through innovation and technology. We are poised to deliver unparalleled digital experiences, driving deeper engagement and value for our customers and partners." “Liferay is proud to be part of RGI’s digital transformation journey," said Manish Gupta, General Manager, India & SAARC, Liferay. "We remain committed to supporting RGI's mission and future requirements to optimize operations and generate engaging digital experiences across channels." Liferay’s DXP platform facilitates and empowers enterprises with digital